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    Identifying the Right Mix of Marketing Channels for Your Business
    Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an estimated 120+ content delivery and marketing channels right now. As exciting as that may be, it can also lead to marketing paralysis. How can I know which channels will work and which won’t? What will be most cost-effective, and how much budget do I need to allocate to each channel? Which ones will work best together to reach my target audiences?
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    Defining KPIs Pivotal to Measuring Business Performance and Growth
    The wealth of data marketers have access to is rapidly increasing in today’s digital-driven marketing environment. But rather than making it easier to set the key performance indicators (KPIs) that will drive growth and revenue-attainment goals, business leaders are having more trouble developing and achieving the right KPIs, according to an MIT Sloan/Google report. Executives are often torn between different approaches to goal setting. Should KPIs be strategic or tactical? Operational or financial? Broad or focused?
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