News & Insights

CMOs aren’t just determining brand strategy and creative direction. They also must juggle a growing number of marketing technology systems and tools while developing unified programs across diverse marketing channels – often with limited internal resources. Mastering this complexity is essential as marketing+tech contributes around 50% of a business’s enterprise value according to Forbes. The myriad of choices available to marketers today can make it difficult to determine which go-to-market strategy, budget allocations and mix of channels and tactics will be most effective in meeting a company’s growth or revenue attainment goals.