News & Insights

Marketers today face a staggering number of options when it comes to selecting which marketing channels will comprise their marketing mix. There are an estimated 120+ content delivery and marketing channels right now. As exciting as that may be, it can also lead to marketing paralysis. How can I know which channels will work and which won’t? What will be most cost-effective, and how much budget do I need to allocate to each channel? Which ones will work best together to reach my target audiences?

You know your business needs a marketing strategy to succeed. But the traditional marketing strategy, which focuses on crafting the perfect messaging to convert customers and distributing that message through a few major marketing channels, isn’t going to cut it anymore. Think about what your company really needs to be successful in today’s constantly evolving marketing landscape. Certainly, you still need good messaging and a compelling value proposition that will speak to your target audience. But equally important is understanding where your current and potential customers are, what lifestyle habits and values they have, and how they interact with brands and various media channels.